Brand = Promise.
All it takes is one promise,
if fulfills, business becomes a brand.
Just one true promise, nothing complicated.
Apple may not sell the best products
The reason people buy them is the promise that Apple fulfills.
If you own an Apple product, you are a premium consumer. “Think Different”. Simple!
Our Inspiration, a British-American author and inspirational speaker.
He has invented a great theory
How great leaders and brands inspire everyone to take Action
The concept of
Every brand knows
What they do,
How they do
But few know
WHY they do